How to Connect with Readers Through Content: 3 Tips for Service-Based Businesses
As a service-based business owner, your content is one of your most valuable assets. It's a way to connect with your audience, build trust, and generate leads and sales.
But with so much content out there, it can be tough to stand out from the crowd. That's why it's important to create content that is not only informative and engaging, but also connects with your audience on a personal level.
Here are three tips on how to connect with readers through content:
Create conversational content
Tell personal stories
Use imagery whenever possible
By following these tips, you can create content that will help you build relationships with your audience and grow your service-based business.
1. Create Conversational Content
People want to feel like they're talking to a friend when they're reading your content. That's why it's important to write in a conversational tone. This means using simple language, avoiding jargon, and asking questions throughout your content.
Here are a few tips for writing in a conversational tone:
Use short sentences and paragraphs.
Avoid using too much passive voice.
Use contractions, like "I'm" and "you're."
Ask questions to engage your readers.
Use personal pronouns, like "I" and "you."
Example:
Instead of writing:
"In order to achieve your business goals, it is important to develop a strategic plan."
Write:
"What if you could achieve all of your business goals? To do that, you need a strategic plan."
2. Tell Personal Stories
Personal stories are a great way to connect with your readers on an emotional level. They help you build trust and show that you're a real person, not just a business.
When you tell personal stories, be sure to choose stories that are relevant to your audience and that illustrate a point you're trying to make. You can also share stories about your own experiences as a business owner, your team members, or your customers.
Example:
A business coach might share a story about how they helped a client achieve their business goals. A marketing agency might share a story about how they helped a client increase their website traffic.
3. Use Imagery Whenever Possible
Images are a powerful way to capture attention and evoke emotion. They can also help to illustrate your points and make your content more visually appealing.
When using images, be sure to choose high-quality images that are relevant to your content. You should also make sure that your images are properly optimized for SEO.
Example:
A blog about tips for writing effective marketing copy might include an image of a person writing on a laptop. A blog post about the benefits of using social media for marketing might include an image of people using social media on their phones.
Creating content that connects with your readers is essential for any service-based business. By following the tips above, you can create content that will help you build relationships with your audience and grow your business.
By connecting with readers through your content, you can:
Build trust and credibility
Generate leads and sales
Position yourself as an expert in your field
Increase brand awareness
If you're not sure where to start, try following the three tips above. Create conversational content, tell personal stories, and use imagery whenever possible. With a little effort, you can create content that will resonate with your audience and help you achieve your business goals.
If you need help creating content that connects with your readers, contact us today for a free consultation. We can help you develop a content strategy that will help you achieve your business goals.
